2020 has been a challenging year for everyone but it was also a year many showed resilience; giving support when and where it was needed most. The Food Bridge vzw is grateful for the opportunities 2020 brought; enabling us to support agrofood entrepreneurs and still provide food to those that needed help .
Despite the challenges of 2020, we were able to organize different seminars for agrofood entrepreneurs, the Humanitas Project, the 2020 African Diaspora Agrofood Forum, FoodcationBXL, a succesful campaign under the Helping Hand project, a Food Santa campaign and also complete the second phase of our Food Heritage Project. All these were made possible by the partners, sponsors and volunteers we have been privileged to work with. We appreciate your support and look forward to collaborating more with you in 2021. Thank you so much
On 14th of December 2020, the Food Bridge had a webinar for agrofood entrepreneurs in Nigeria. This webinar is an introduction to an agrofood entrepreneurship training planned for 2021 aimed at equipping the participants with the resources and knowledge they need to access premium markets.
In her opening remark, the founder of the Food Bridge informed the participants that the Food Bridge vzw is interested in supporting the work they do because it is not just relevant to the food security of the country but also to the African Diasporas across the globe. However, she pointed out that producers need to have the right standards especially regarding food security and ethics to retain their niche in the African Diaspora food market.
This training will have 7 modules. The trainer Ms Veronica Rubio, a senior adviser at Vectra International Belgium while presenting the first module - Leading your way, focused on motivating the participants to think as leaders in the sector, to build a brand that is recognizable and worthy of accessing premium markets. The training as planned will go from the micro perspective covering opportunity assessment, value proposition, story development to price and access management.
Using the organic food market as an example of potential premium markets, she noted that no African country is in the list of top 10 exporters of organic products to Europe. This lack access to the market can either be seen as a challenge or an opportunity. Furthermore using examples from countries such as China, India and Ecuador, she elucidates some of the factors that may have helped these countries become strong in this sector. Of importance is the need to have a recognizable brand supported by functioning infrastructure, good narratives and cultural stories linked to the organic system of farming.
You can watch the video of this introductory session on our Youtube or Facebook pages.
The Helping Hand Project